Hi there! My name is Sietse Bakker, born in 1984 in Amsterdam, the Netherlands, where I also grew up. Since 2016 I am happily married to Fallon and in late 2017 we became the proud parents of our daughter Maevy.

As a child I have always been fascinated by media. First it was all about television and newspapers, then I shifted my focus to the internet, which became mainstream during my time in high school.

After graduating from high school at gymnasium level I went to study Communications Science at the University of Amsterdam in 2002. In 2003, when I was nineteen years old and while still in university, I founded digital agency Scrn. I decided to drop out of university and focus on growing the company, as well as developing my skills as digital designer.

From 2006 until 2016 I was, on consultancy basis, closely involved with the organisation of the Eurovision Song Contest. I started as Manager Online (2006-2008), then became Head of Communications (2008-2010) and finally  Event Supervisor (2011-2016). In that role I was responsible for the entire event organisation beyond the TV shows. In 2011 and 2012 I was also responsible for the organisation of the Junior Eurovision Song Contest.

In 2019 I was appointed as Executive Producer Event of the 2020 Eurovision Song Contest, which would take place in the Netherlands but was, like many other events, cancelled due to the coronacrisis, for the first time in its 64-year history.

Sietse at the Junior Eurovision Song Contest

Over the past few years I wrote two books (in Dutch); How To Live Wow!? (2011) and De Sparkle (2015). I also have the privilege to speak at events around the world on a regular basis, talking about media, (crisis)communications and leadership.

Also have a look at my LinkedIn profile

Personal life

Since 2016 I am happily married to Fallon and in late 2017 we became the proud parents of our daughter Maevy.

I’ve never been a sports guy, but occasionally hit the gym or take my running shoes to the park. I do consider myself a news junk, interested in American and European politics, and love traveling. I’ve always had a special curiosity for everything that has to do with the universe.

When I pick up a book, I prefer non-fiction, particularly a good biography and books about personal development. My music taste is broad; from Rameses B and Marcus Warner to Maria Mena and Robyn, and whatever Spotify serves me in my Discover Weekly. I find inspiration in people like Anthony Robbins, Barack Obama, Oprah Winfrey, Elon Musk, as well as the late philosopher Alan Watts and — of course! — astronomer Carl Sagan.

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On a side note

  • In 2009 I appeared in the 25-under-25 list of the Dutch business magazine Sprout;
  • In 2010 I finished as runner-up in the search for Dutch Communications Talent of the Year, organised by Yacht and Logeion;
  • In 2012 I was campaign manager of the political youth movement G500.