Crafting conditions. Meeting the moment.

Led the city's 750th anniversary programme on behalf of the municipality, alongside the internal programme manager and deputy. Repositioned the brief, introduced a tentpole strategy, built public participation through co-creation and led the generation of €26 mln in third-party contributions. Oversaw the nationally broadcast opening and closing shows, a free highway festival for +200k visitors, and a coalition of roughly 300 stakeholders across the cultural, civic and commercial sectors.

Advised the board on the foundation of a framework for a national broadcasting season around themes of inclusion and diversity. Aligned NPO leadership and key stakeholders behind a single narrative.

De facto Managing Director of the world's largest annual entertainment broadcast for the three Dutch public broadcasters. Scaled a core team into a 1,600-strong production, defining the bid strategy that secured the highest host city contribution in the contest's history. Delivered the first major international live show with an audience amidst the ongoing COVID pandemic — on time, on budget.

Strategic repositioning of the company — a top-50 Dutch hosting and domain name provider — with focus on commercial strategy, product innovation and operational streamlining. Sold the company as co-owner in 2019.

Founded the boutique digital agency serving the Dutch government, the European Broadcasting Union, MasterPeace and numerous media organizations. Closed the chapter to focus full-time on Eurovision 2020/2021.

International oversight of the event organisation across media, logistics, security, partner collaboration and incident management protocols. Worked with host broadcasters across six countries and ±40 participating broadcasters across Europe and Australia.